Haikou, Hainan Province, China - September 30 - October 3, 2025
At the 2025 Hainan International Auto Show, while major manufacturers like GAC and Mercedes-Benz competed for "scale myths", Hainan Yulong Machinery's electric UTVs and golf carts delivered a "small and beautiful" international roadmap in the new energy special vehicle track through "precise positioning + local advantages".
Yulong's team anchors on "three segmentations" to avoid the red-sea competition of passenger cars:
Category Segmentation: Focus on UTVs, golf carts, and sightseeing vehicles, pursuing "small and refined" rather than "large and comprehensive";
Market Segmentation: Target "neglected markets" such as agriculture in Southeast Asia, cultural tourism in Australia and New Zealand, and local scenic spots in Hainan;
Demand Segmentation: For example, adding "pet-exclusive seats" to golf carts (for European and American markets) and "anti-slip wheels for paddy fields" to UTVs (for Southeast Asian markets).
As a local enterprise in Hainan, Yulong transforms "Free Trade Port" and "Hainan Smart Manufacturing" into core advantages:
Cost Advantage: Utilize Free Trade Port tax policies to reduce component costs, making products competitive in price with local brands in Southeast Asia;
Weather Resistance Advantage: Take Hainan as a "test field" to verify vehicle designs in tropical climates first, then promote them to similar regions worldwide (such as Southeast Asia and South America), making "weather resistance" a core selling point.
Yulong's internationalization will advance through three pragmatic steps, focusing on lightweight expansion and localized adaptation:
Step 1: Launch a "remote after-sales support system" — provide 24/7 online technical guidance, fast spare parts delivery, and video training for overseas partners, solving service needs without physical centers.
Step 2: Build a regional distribution network — cooperate with local trusted distributors in Southeast Asia, Australia, and New Zealand to co-promote scenario-specific product packages (e.g., agricultural UTV bundles for Southeast Asia).
Step 3: Accelerate market-specific product iteration — based on regional feedback, launch adapted versions such as desert-resistant UTVs for the Middle East and low-speed, high-comfort golf carts for European resorts.
YULONG at Hainan Auto Show.mp4
Cooperation Inquiry
